Influencer marketing

Influencer marketing is a form of marketing at which influencers influence their target audience’s emotions, opinions and behaviour. They are the perfect medium for certain brands to reach their target audience. Followers view influencers as an authority and trust them, which stimulates the followers to make a certain choice. By making an influencer an ambassador of your product or service, your branding gets a boost, you can build a following and your sales are stimulated.

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Influencer marketing

Influencer marketing; what are your possibilities?

An influencer doesn’t have to be an individual or a group. It can also be an online platform. A platform can be an excellent influencer due to its name, authority and reach. 

Most marketers know influencers as people who promote consumer products on social media. But there are tons of possibilities for B2B companies as well.

What can influencer marketing do for you?

  • Enhance your brand awareness.
  • Increase the number of visitors to your website.
  • Enhance your reach on social media.
  • Increase your sales.

How do we proceed?

  1. Strategy
    Everything revolves around objectives and a proper strategy. Our extensive experience helps us determine whether influencer marketing suits you and what should be the proper approach and objectives.
  2. Start-up
    During the start-up phase we make a selection of influencers. Subsequently, we make the best deals in your name and we take care of the administrative part. We will also make a content calendar and brief the associated influencers.
  3. Optimization
    When everything is ready and the campaigns commence, you can direct all your questions and concerns to us. We watch the entire process. We monitor the results and adjust when necessary. We also discuss which follow-up steps to take.
  4. Evaluation & reporting
    When the campaign has finished running we evaluate the actions and the merits. Based on the results we determine possible follow-up steps and we look for possibilities to expand the strategy.

What can Prodos do for you?

Influencer marketing has developed itself so much during recent years that it has become an entirely new discipline. The downside of this is that some influencers take advantage of companies that don’t have a clear strategy or guidelines. 

Besides developing a proper strategy, we make sure we find the right influencers for you. We set up the collaboration, determine the process and report the accomplishments. That way, you know everything is working out. 

Can we help you?

Do you want to try influencer marketing? Or did you already try it, but do you want to know how to do it more effectively? Get in touch with us!

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